Morning Mess Therapy AW24: HORTIcool
A Tale of a Garden with Morning Mess Therapy
Morning Mess Therapy, a brand-new children’s fashion label, introduces its debut collection, HORTIcool. This sustainable, high-quality, and organic line is designed to dress little ones in clothes that spark joy and imagination.
Inspired by a world of fantasy, the collection features whimsical illustrations of “Musetto”—charming, lively little faces—on vibrant garments that tell a delightful story. These pieces narrate the adventures of “Musetto” in a colorful garden filled with magical mushrooms, cheerful snails, delicate dragonflies, and gardening tools like watering cans and wheelbarrows. The collection celebrates a love for nature through playful and imaginative designs.
Why I Love Morning Mess Therapy
Morning Mess Therapy isn’t just another children’s clothing brand—it creates stories woven into fabric. Each piece reflects a universe of imagination, love, and craftsmanship. The collection’s standout details, like intricate passamanerie (decorative trims), add a timeless elegance that’s becoming a signature of this new Italian brand.
Tradition and elegance at “Le Passamanerie”
Le Passamanerie, an ancient craft known for its intricate detailing, was originally used to embellish aristocratic attire. Over time, it became an essential element of haute couture, preserving a timeless aesthetic of elegance. Morning Mess Therapy draws inspiration from this delicate art, blending its traditional craftsmanship with contemporary styles and shapes. Each piece is still crafted with expert hands and machines from the 1970s, meticulously telling a story of heritage and legacy: a new tradition.
Tradition and Elegance at “Le Passamanerie”
Le Passamanerie, an ancient Italian craft known for its intricate detailing, once adorned aristocratic attire and has since become an essential element of haute couture. Morning Mess Therapy incorporates this delicate tradition into modern designs, blending timeless craftsmanship with contemporary shapes. Each piece is carefully crafted using expert techniques and vintage machines from the 1970s, creating garments that honor heritage while establishing a new tradition.
Sustainability at Its Core
Designed in Milan and produced in Portugal, HORTIcool is a collection with sustainability at its heart. The garments are made from organic cotton and leftover fabrics to reduce waste. Each piece balances practicality and style, encouraging kids to play, explore, and learn comfortably.
You know how much I love sustainable brands, and discovering Morning Mess Therapy was such an exciting moment. Their commitment to eco-consciousness, combined with imaginative designs, makes this brand a must-have for little ones.
Fashion for Moms and Kids
Morning Mess Therapy isn’t just about fashion for kids—it’s about making life easier for moms. The collection is designed to simplify hectic morning routines with easy-to-mix-and-match pieces that bring both style and ease to the start of each day.
Discover a world where sustainability, creativity, and fashion meet. Morning Mess Therapy is more than children’s clothing—it’s a storybook woven into fabric, sparking imagination and love for the whole family.
Website | morningmesstherapy.com
Instagram | @morningmesstherapy
