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Welcome to Petit-Swag! Here, I share my love for kids' fashion, family adventures, and all things stylish—from favorite brands to must-have trends. Thanks for stopping by!

Cos I Said So: Holiday Often SS25 Collection

Cos I Said So: Holiday Often SS25 Collection

Debbie Jovel
Cos I Said So

Holiday Often

“In order to live a happy life, one should holiday often.”
Holiday-ing is a state of mind. Taking time out to do things that feed your soul doesn’t always mean a fancy getaway.

For their SS25 campaign, Cos I Said So headed to the Belgian coast—where many families spend their summer holidays. At the seaside, life feels a little freer. Fewer rules, more fun. While sunny beach days aren’t always guaranteed, there’s still plenty to do. We can rent go-carts, sell paper flowers, eat waffles and ice cream, and most importantly—just enjoy being together.

From Antwerp with Love

Cos I Said So is an Antwerp-based brand known for its organic cotton basics and focus on sustainability—as you know, I love that. Their collections are designed in Belgium and produced in Portugal. To avoid waste, they only produce what they sell. Every small step helps protect the planet and our kids’ future.

What They Stand For

Cos I Said So is all about easy fits and comfortable basics in unisex colors, made to mix and match all year long. Their hand-drawn graphics give every piece a unique, signature touch. From baby to teen, they’ve got your kiddos covered.

Why Mario (and I) Love Cos I Said So

This collection hits my favorite trend: Pretty Athletic—that perfect mix of sporty and feminine. It’s both pretty and comfy, which I love. I especially love the collared shirts and shirt dresses, the fringe tees and dresses that feel like souvenir finds, boxy sweatshirts, oversized pull-on shorts, beachy stripes, color blocking, and witty, playful graphics.

To start your own Cos I Said So story, here are some of our favorite pieces that mix preppy, sporty, and cozy—each with “Holiday Often” charm:

Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection
Debbie Jovel petit-swag Cos I Said So: Holiday Often SS25 Collection

Website | cosisaidso.com

Instagram | cos_i_said_so

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Main Story SS25: Movement Collection
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