Bobo Choses SS25: Women’s Joy Collection
There’s Magic in Every Detail
The SS25 Women’s Joy collection is about finding magic in everyday moments. With pieces for women and unisex styles, it’s an invitation to embrace friendship, love, and fun in the simplest ways. Whether it’s a shared laugh, a quiet morning, or something unexpected, Joy reminds us to keep looking for those little sparks that make life special.
Versatile Designs That Spark Happiness
Versatility is at the heart of SS25 Joy. Playful prints capture life’s simple pleasures—sipping a great cup of coffee, soaking up the sun on a beach day, or breathing in the scent of fresh flowers. The collection offers effortless styles for every occasion: flowy dresses in various lengths and sleeves, swimsuits, and coordinated twin sets (a trend I’m loving and absolutely need for spring).
Unisex Styles With a Sense of Wonder
The collection also includes unisex and men’s styles, all designed with Bobo Choses' signature creativity. Ribbed crew-neck T-shirts come in fresh colors and prints, color-blocked sweatshirts add an updated take on classics, and relaxed lapel-collar shirts—available in allover prints and embroidered designs—are standouts. I already have my eye on one for Mario.
What I love most is how Bobo Choses has grown alongside its customers. Mario has been wearing their clothes since he was a baby, and they’ve kept that same sense of fun and imagination, now in styles he can wear as he grows.
Website | bobochoses.com
Instagram | @_bobochoses_
Credits | Photography: Lucho Torres and Júlia Quintana. Videography: Carlota Grau. Styling: Duygu Massot. Styling Assistant: Alba Montfort. HMU: Mariam Blanco. HMU Assistant: Saray Domínguez. Creative Direction: Adriana Esperalba. Set design: Bobo Choses. Production: Mercè Dauder. Runner: Maxi Carrizo. Models Adult are: Saray, Georgia@line- up, Adrià @5th, Zita@line-up.
