Bobo Choses SS25 Joy Collection – Sustainable & Fun Kids’ Playwear

Discover the Magic in Every Moment

Since 2009, Bobo Choses has celebrated life’s curiosities with a playful spirit. Their SS25 Joy collection is all about discovering magic in the everyday. Each moment holds a little spark—if we take the time to notice. SS25 Joy is an invitation to embrace friendship, love, and fun in the simplest things. Bobo Choses challenges us to seek out those tiny, joyful touches and face each day with an open heart. So, what does joy mean to you?

Playful Designs That Spark Imagination

In addition to its versatile and vibrant designs, the collection includes a book designed by Bobo Choses, with its story and concept inspiring the prints, colors, and details of the clothing—bringing the spirit of JOY to life in every piece.

A Commitment to Sustainability

Bobo Choses blends creativity with responsibility, always innovating to reduce its impact on people and the planet. For the SS25 Joy collection, the brand has prioritized sustainable materials, including GOTS-certified organic cotton, GRS-certified recycled cotton, and Circulose®, minimizing reliance on virgin resources.

Their commitment extends to ethical production, with most of their collections made locally within 12 miles of their headquarters in Spain and Portugal. Every piece meets European safety standards, carries OEKO-TEX certifications, and follows fair labor practices—ensuring sustainability at every step.

A Personal Connection

When Mario was little, he was drawn to Bobo Choses’ imaginative and comfortable designs. Even though he’s outgrown the kids’ sizes, I love that the brand has expanded into adult collections—I'll be sharing the SS25 Joy Adult Collection soon! Mario still loves their relaxed fits and playful t-shirt and sweatshirt designs, and I love that Bobo Choses has grown alongside its customers, keeping that same sense of wonder and creativity alive at every age.

Website | bobochoses.com

Instagram | @_bobochoses_

Credits | Photography: Lucho Torres and Júlia Quintana. Videography: Carlota Grau. Styling: Duygu Massot. Styling Assistant: Alba Montfort. HMU: Mariam Blanco. HMU Assistant: Saray Domínguez. Creative Direction: Adriana Esperalba. Set design: Bobo Choses. Production: Mercè Dauder. Runner: Maxi Carrizo. Models Kids are: Lucia, Uxia, Noel, Kiara, Cristina, Carmen, Lucas, Tomas Sofia, Luca, Min Hu, Kai, familia Mendez.