The Middle Daughter AW24 “AS I LIKE”
A Celebration of Girlhood
When I first laid eyes on the images for The Middle Daughter AW24 "As I Like" Collection, I literally gasped. As a boy mom, I found myself wishing I had a daughter to dress in these exquisite pieces – or hoping for “The Middle Son" line in the future!
This collection is a breathtaking celebration of independence and spirit, capturing the raw, all-encompassing beauty of girlhood. "As I Like" honors the journey from childhood, with a touch of youthful rebellion that results in a beautiful free-fall into the unknown.
Autumn's Embrace
The presence of autumn and winter is felt throughout the collection. Rich textures and deep hues create the foundation:
Luxurious velvets
Italian wools
Cotton sateens
Taffetas
These luxe fabrics are adorned with romantic details like delicate lace and playful ribbons. The designs feature voluminous skirts and sleeves, playing with proportions in a modern, dramatic fashion.
Trends to Invest In
If you're looking to invest in girls' fashion trends this fall, The Middle Daughter has you covered with timeless beauty and a modern approach to design. My favorite trends showcased in the collection include:
Ribbons and bows
Lace accents
Velvet textures
Plaid patterns
Voluminous shapes
The Story Behind The Middle Daughter
The Middle Daughter is the brainchild of founders Ric and Deborah, who previously created the beloved brand "no added sugar" (which I've featured [here] and [here] ). After saying goodbye to that brand in 2018, they started a new journey – The Middle Daughter.
This exclusively girls' wear brand is for girls ages 2-16, with a concept that aims to create styles that catch your attention. The Middle Daughter blends a love for paired-back designs with a desire to stand out, offering a unique offering for the modern girl.
The brand focuses on well-made garments and sustainability, with all production taking place in Europe. This commitment to quality and ethical practices is another reason why I love their already stunning designs.
As I explore The Middle Daughter's "As I Like" Collection, I find myself falling more in love with each piece. The combination of youthful spirit, sophisticated design, and attention to detail makes this brand truly special. I have no doubt that once you discover The Middle Daughter, you'll love it just as much as I do.
