Lali AW24 "Folklore"
Folklore & Stories Reimagined
Lali’s AW24 Folklore Collection draws inspiration from treasured childhood memories and tales of family adventure. Owner and designer Kinnari McDevitt recalls walks with her cousins, captivated by her grandpa’s storytelling, where Indian folklore often came with ghostly twists. This collection brings those cherished moments to life, blending nostalgia and childhood wonder into every piece. Each garment is crafted to bring happiness to little ones, inspiring them to create lasting memories of their own. With magical details and exquisite craftsmanship, the collection embodies beauty, adventure, and a sense of whimsy.
About Lali
Lali is a clothing line that combines traditional artistry with modern, heirloom-quality design, creating pieces that are as timeless as they are delightful. Each item is made with a focus on effortless style and durability, intended for play, adventure, and, ultimately, to be cherished and passed on for years to come.
Led by women, Lali Studio is a collective driven by a commitment to ethical and sustainable production. Every creation reflects their dedication to crafting garments that bring happiness to the wearer while honoring those who craft them, fostering a positive impact at every stage.
Our Favorites
BELLE DRESS: A season-long favorite, this dress is as enchanting as it is comfortable.
NORA DRESS: A fresh take on the classic pinafore, featuring a sweet heart print and trendy plaid.
DAVID TEE: A cozy, gender-neutral waffle knit with playful pocket details and extra-comfy sleeves.
MOSS CARDIGAN: A fairytale cardigan, adorned with a diamond knit pattern, delicate bobbles, and floral embroidery.
GILLIAN VEST: Soft, warm, and irresistibly cozy.
BELLE ROMPER: The little beauty of the season, featuring hearts print with charming embroidery.
Why Me and Mario Love It
Lali’s designs are rooted in a love of nostalgia, and that’s what draws us in every season. The care and craftsmanship in each garment create a true connection to the artistry behind it. I wish Lali came in adult sizes—I’d love to share in the beauty of these pieces! Lali’s approach embodies so much of what I love about fashion: combining design and storytelling to transport us into a world of folklore and love, where each piece becomes part of its own story.
