Cos I Said So AW24 "Hotel Mama"
The Hotel of Impeccable Service
For AW24, Cos I Said So brings you the story of “Hotel Mama.” After all, a child's home is pretty much like living in a hotel with impeccable service. The artwork on the apparel is inspired by sayings often heard from moms and children at home. The collection's vibe is a mixture of comfortable basics with a retro twist, mixed with some dressier items to complete their fall wardrobe. It's all styled in a preppy way mixed with graphic elements. The collection is outspoken, fun, and bold – just like our kids!
From Antwerp with Love
Cos I Said So is an Antwerp-based brand, founded in 2016 by boy mom Sofie Ysewijn. All of their basics are made using organic cotton, and their main focus is to be as sustainable and ecological as possible – as you know, I love that. The collections are designed in Antwerp (Belgium) and produced in Portugal. Cos I Said So is conscious about (over)production, therefore they only produce what they sell. Every little bit helps the environment and secures a better future for our kids. They even avoid the use of plastic and unnecessary packaging as much as possible.
What They Stand For
Cos I Said So stands for easy fits and comfortable basics in unisex colors, perfect for mixing and matching all year round. The hand-drawn graphics give a unique signature touch. They have all your kiddos covered, with clothing sized from baby to teen!
Why Mario (and I) Love Cos I Said So
I truly love the brand Cos I Said So because it offers clothing for children ages 0-15 years, and I was thrilled to find a colorful and fun eco-conscious brand for Mario. As you know, I'm always on the lookout for unisex brands with a sustainable approach to design that are also kid-friendly and fun.
I especially love this collection because my favorite trend for AW24 is Pretty Athletic, the juxtaposition between sporty and feminine elements. This collection is both pretty & comfortable; my favorite item this season is the track pant. Wide-legged and comfortable with a sporty edge, it's the ideal pant for kids, and Cos I Said So has the best wide-leg track pant I've discovered this season.
Our Top Picks
To begin the Cos I Said So story, here are our favorite pieces that blend preppy, sporty & comfort, each with a touch of “Hotel Mama” charm:
Color Block Wide Jog Pant: Perfect baggy fit with side slits - comfy for all kids lounging in mom's living room
Color Block Jog Jacket: All-day comfort with an oversized fit - like a warm hug from mom
Socks - Varsity: Sporty crew socks that look great with everything
T-shirt “Call Me If You Get Lost”: Organic & oversized, this T-shirt echoes mom's caring reminders
Varsity Polo: A classic design with a modern twist, featuring an oversized fit and gender-neutral vibe
Crochet Balaclava: Hand-crocheted with a charming granny square pattern, ready for any weather
Website | cosisaidso.com
Instagram | cos_i_said_so
