Play Up AW24 Embracing Circularity "Wooden Memories" X So-So
Sustainable Fashion with a Playful Touch
Play Up is a baby and children's clothing brand that caught my eye. Founded in 2004, they design and make their products locally in the North of Portugal. What really stands out to me is their commitment to sustainability, social responsibility, comfort, and quality. I love that they use natural fibers like organic cotton and recycled materials in their clothing.
"Embracing Circularity"
The AW24 collection, "Embracing Circularity," is all about finding creative ways to give new life to waste. This season's theme, "Wooden Memories," features guest artists Maria and João, the So-So duo. Inspired by Portuguese expressions, they create objects from wood waste. I'm fascinated by their simple, timeless pieces that spark a little one's imagination.
Special Edition Highlights
The collection includes two Special Edition pieces that I'm excited about: an interactive hedgehog and an interactive mobile. It's amazing to think that the wood used in these creations comes from trees damaged by storms and fires - talk about embracing circularity! The clothing illustrations are not just cute; they raise awareness about endangered wildlife species like the Iberian lynx, elephant, hedgehog, and sheep.
Personal Recommendation
I'm a big fan of Play Up because they're serious about reducing the use of virgin raw materials and encouraging product circularity. But what I really love is that their clothes are fun for kids, super soft, comfy, and exceptionally well-made.
Enjoy exploring this thoughtful, eco-friendly collection!
