Do You Believe In Magic?
Hold onto your broomsticks, magic takes hold of AW24 “Once Upon a Time’s” new release. Fresh arrivals bring bright colors and spooky prints, encouraging us to reinvent enchanted stories from our childhood. This colorful and versatile collection, which I'm excited to share with you, mixes characters and settings to generate unimaginable new tales.
Drop 3 focuses on Magic and Ghosts, featuring stripes, color blocks, geometric motifs, and Bobo Choses logos throughout. It's ideal for the fall/winter season, offering a range of items that spark imagination.
Why Mario (and I) Are Spellbound by Drop 3!
The AW24 "Once Upon a Time" fall pieces stand out with vibrant colors that fill us with energy. When Mario was young, I struggled to find cool Halloween-themed clothes he could wear beyond October 31st and still look fashionable through the fall and holiday season. Purchasing wasteful, mass-produced Halloween t-shirts wasn't a sustainable option I could support. My goal was always to find something cool that Mario would wear again and again.
That's why I'm thrilled about Bobo Choses Drop 3 – it's cool enough to wear all season long. It solves the problem I faced years ago, offering stylish, Halloween-inspired pieces that don't scream “wear-once-and-forget” (that’s a horror story for the environment!).
Collection Highlights
Some of Mario's and my favorite finds from Bobo Choses' Drop 3 that have us under their spell:
It's Magic all-over sweatshirt: This pink sweatshirt is a canvas bursting with color.
It's Magic all-over denim baggy pants: The baggy fit provides absolute freedom to move comfortably.
Funny Ghost T-shirt: This fun orange T-shirt makes us wonder, what if ghosts told jokes instead of scaring?
Funny Ghost raglan sleeve sweatshirt: This sweatshirt promises endless fun and comfort for humorous kids.
Funny Ghost corduroy blouse: Babies will have plenty of room to float freely in this adorable blouse.
BC corduroy baggy pants: These trousers are perfect for first crawls or spooky steps.
Do you dare to create new stories? Boo, I dare you!
Website | bobochoses.com
Instagram | @_bobochoses_
Credits | Kids Photography: Lucho Torres | Baby Photography: Anouk Nitsche
Kids Videography: Júlia Quintana
Kids Styling: Duygu Massol | Baby Styling: Mafer Navas
Kids Styling Assistant: Alba Monfort
Kids HMU: Ana Sán- chez-Peña | Baby HMU: Tina Monzón
Kids HMU Assistant: Laura Asturgó
Kids Creative Direction: Adriana Esperalba
Kids Set design: Júlia Quintana, Elisa Marzano, Magda Codina, and Patricia Gual
Kids Producción: Mercè Dauder | Baby Producción: Fantastic Mr Nilsson / Txell Hernández-Gil.
Kids Runner: Pol Alemany, Arnau Romero & Maxi Carrizo
Kid Models are: Iu, Noah, Sebastian, Tiffany, Akash, Min, Cayetano, Carmen, Anaïs, Marc, Adrian, Alice, Milan, Guiu, Bruna and Nora | Baby Models are: Joel, Aitor, Hugo, Kylie, and Li Xin