Lucky Boy Sunday Winter 2014 Campaign: New Friends and Mesmerizing Imagery

I'm thrilled to share Lucky Boy Sunday's Winter 2014 season, introducing new "secret friends"—"Bad Eye Lily," "Uffie Doll," and the little "Mause Doll." I absolutely love them all! I previously shared the brand's unique and artsy Summer 2014 campaign by b14, and today I’m excited to present their Winter 2014 campaign by Andreas Stenmann.

The campaign was shot in the new space Lucky Boy Sunday moved into this summer, and from the tiny glimpses I catch in the images, the atmosphere looks beautiful. Designers Camilla and Camilla adore their new dream space, saying:

"We love coming into work every day at our new place. It totally triggers our imagination and fuels our creativity to run faster. We enjoy the speed. It's fun."

What I love most about Lucky Boy Sunday is the brand’s storytelling—each collection immerses me in its own unique world, and this one is no different. Seriously, this photo shoot is mesmerizing, with some of my favorite fashion images ever. It's truly inspiring.

Lucky Boy Sunday is the perfect blend of creativity and artistry. Designers Camilla and Camilla, with backgrounds in fashion and art, have built a brand that feels like modern luxury knitted art toys and soft furnishings, all with an artistic take on the world of children.

Photos | luckyboysunday.dk // photographer // Andreas Stenmann // www.andreasstenmann.com