Main Story AW24 "INVISIBLE WORLDS"
Artistic Inspiration
Step into a world where art meets childhood wonder. Main Story's AW24 collection takes us on a journey inspired by Hilma af Klint, the visionary pioneer of abstract art. As I explore this whimsical universe with my son Mario, I'm reminded why we love Main Story.
A Canvas of Creativity
Imagine botanical forms in vibrant pastels evolving into abstract wonders. That's the magic Main Story has woven into their latest collection. Collaborating with artist Roisin O'Donnell, they've transformed Klint's artistic spirit into playful, imaginative prints that speak to the curious child in all of us. Look closely, and you might spot a tiny snail explorer leaving a trail throughout the patterns – a charming nod to the small snail in Klint's work.
Why Mario (and I) Love Main Story
For children aged 2-14 years, Main Story isn't just about clothes; it's about nurturing a love for art and design. Here's why we can't get enough:
Comfort is Key: Only soft, natural fabrics make the cut, with organic options wherever possible.
Movement Matters: Each piece is designed for active little explorers like Mario.
Timeless Style: These clothes can be passed on, designed to be loved again and again.
Responsible Choices: Main Story believes in good design that's good for the planet too.
Mario's Main Story
This fall, Mario will be painting his own story in these inspiring pieces. I can already picture him, laughing with friends, creating snapshots of joy that echo the spirit of the collection's campaign images.
Our Top Picks
To start your Main Story journey, Here are me & Mario’s favorite pieces that blend trendy with timeless:
Cap: Perfect for sunny adventures
Band Tee: Inspired by vintage band tees, gives a retro vibe
Bubble Sweatshirt: A fusion of comfort and style
Easy Pant: For all-day play
Sweater Dress: Combines playful details with ultimate comfort
Discover Main Story, and it is sure to become a favorite chapter in your family's style story. After all, childhood is an art, and Main Story provides the perfect canvas.
Website | main-story.com
Instagram | @main_story_uk
